EVERY BUSINESS HAS A STORY
Perhaps the most compelling reason to add video marketing to your mix is because of its storytelling capability. Every business has a story to tell, and often there are many stories to be told. Telling your story allows you the chance to show the human element of your company. Potential customers can see and hear what you are all about without stepping foot in your place of business. Telling your story is crucial to your marketing. As the old saying goes “Stats tell and stories sell”.
VIDEO IS ENGAGING
An interesting thing about video is how well it has penetrated the market. In November of 2010, 84% of internet users viewed a video online. And the average length of each video was 5 minutes! Video requires a viewers permission to be watched. They must click play. When your audience watches your video they are allowing a 1 on 1 engagement with you and your company. They are giving you their time in order to see what your company can offer them. This also opens up the communication lines through things like social media channels that allow you to connect with each customer in a personal manner.
VIDEO IS EFFECTIVE
Video has proven to be an effective online marketing tool, especially when combined with other marketing tools.
- Increase your chances of appearing on the 1st page of Google by up to 50X
- Increase the click through rate of e-mail marketing campaigns by up to 96%
- Increase customer engagement of web pages by 4-7X
All in all video is becoming a necessary part of anyone’s marketing efforts. The advantages have been proven and continue to grow. Contact us today to learn how you can begin implementing video marketing for your business.